So, you’ve set up a great eCommerce store, created an outstanding site design, and are ready for the sales to roll in. But then the results are pretty underwhelming. 

Getting your eCommerce store up and running is one of the best ways to launch a successful online business, and you need to create sustainable strategies to boost your eCommerce sales. 

Fortunately, increasing your eCommerce sales isn’t as complicated as you think. It’s a combination of different tactics working hand in hand to help you reach your revenue goals. 

Here are the top eleven marketing techniques that help you increase your conversion rates: 

1. Improve your website’s SEO

Enhancing your site’s SEO is an excellent place to start if you want to boost your online sales. With search engine optimization (SEO), you strive to make your site visible on search engine pages (SERPs).

If someone searches for a particular term on search engines like Google, optimized sites will likely show higher up on search results. Moreover, people are more likely to click on sites that show up on top of the list, leading to more traffic and, ultimately, sales. 

Enhancing your SEO also builds credibility and trust with your prospects. If your site shows up higher on search results, you’ve already established yourself as an authority in your field, right?

Here are some of the best practices that will give your site a leg up when ranking for SERPs: 

• Place relevant keywords on titles and metatags. 
• Publish fresh and unique content regularly.
• Ensure that you integrate keywords in your content.
• Structure your content to SEO best practices.
• Make sure your landing pages and sites are easy to navigate and mobile-friendly.

2. Optimize your mobile experience

Are you reading this post on your mobile device? Well, there’s a high chance that your customers are, too – over 50% in fact!

There are two golden rules in the mobile experience you want to provide your customers and boost your eCommerce conversions. First, you need to invest in a mobile-friendly website design. Forcing your customers to zoom in on your product or text or scrolling horizontally should be avoided since they take longer to complete. 

3. Step up your email marketing with automation

The most sophisticated email marketing tools are now readily available on the market, and it’s going to be a matter of time before email marketing is going to be a thing of the past. 

That’s because people’s attraction to traditional blanket promotional campaigns is waning fast. Instead, they want personalized emails that communicate precisely what they want or need, and that’s where email marketing automation comes in. 

Email marketing automation lets you send emails based on customer behaviors and characteristics. It also allows your store to cross-sell, up-sell, and even recover lost revenue. Plenty of automation campaigns will increase your business’ revenue more than it is now. 

4. Connect your store to your social media accounts

You can connect your Shopify store with your accounts on social media. The best part is that it’s pretty simple to do. Integrating your store on your social media accounts gives your customers more places to find you. It also means you have more opportunities to convert them and give them a chance to purchase your product in an easy-to-browse social media state. 

5. Use scarcity tactics

Whether you call it FOMO or scarcity mindset, the psychology behind it is clear. Aversion of loss is twice as powerful as gains. This means people are more motivated to avoid feeling as if they’ve missed out than the possibility of gaining something. 

This is one widely used marketing tactic to persuade customers to take action immediately. This can be done by running limited-time edition campaigns, displaying last-minute flash sales, or limiting the number of items you have in stock. Moreover, a limited-time inventory is one of the critical drivers of growth. So, using scarcity tactics is one of the best ways to drive more sales. 

6. Offer free shipping 

Customers expect fast shipping. That’s why they’re looking for eCommerce businesses that can provide them with fast delivery services. So, ensure your items are already on your customers’ doors within a couple of days. 
Offering fast shipping is no longer enough to stand out from the rest of the pack. You can even take it up the notch by providing free shipping. In fact, 66% of consumers expect free shipping from eCommerce orders. If you can provide your customers with free shipping, they will likely

Everyone loves a good discount. This running promotion is one of the best ways to attract more sales in the long run, especially if you’re selling items in high demand. According to experts, this is called price elasticity of demand. If you discount your products, you’ll be able to sell more. 

There are several ways that you can do this: 

• Provide a simple discount.
• Volume discounts (the more products they purchase, the cheaper it gets)
• Bundle discounts 
• Buy one get one free
• Buy one get one for a discounted price

The rule of thumb here is to sell products at prices up to $100 with a minimum of less -than 20%. If you sell items with price tags over $100, you have to discount them at least by 30% minimum to achieve a significant sales uplift. 

8. Accept More Payment Options

Most eCommerce stores only accept credit cards as a payment option, which is a big mistake. You’ll miss out on a significant customer base if your store only accepts credit cards. 

TD Bank’s Annual Consumer Spending Index shows that 23 percent of millennials don’t use credit cards. Fortunately, adding payment options to your eCommerce store is relatively easy. 

You can sign up for an e-wallet such as PayPal or accept debit cards as payment methods. You can also accept bank transfers if you want to go the extra mile to cater to your customers. 

9. Establish trust by offering social proof

Why should people choose your eCommerce store if they have many options? Simple – social proof. These days, customers’ perception of your products on social media platforms can make (or break!) your sales. Fortunately, you can use the power of social proof to drive more prospects in your eCommerce store in many ways. 

10. Install a chatbot or introduce a live chat option

Installing chatbots or introducing live chats are excellent eCommerce resources for customer support and conversational marketing. Not only do chatbots guide customers, they also can carry two-way conversations and build excellent relationships with your customers in the long run.

11. Design and implement a simple checkout process

There are a lot of reasons why customers abandon shopping carts. It could be that the extra fees are too high, or they don’t want to create accounts to purchase from your store. A long and complicated checkout process forces your customers to leave your site and go to your competitors who have sold similar products as yours. 

Final Thoughts

Boosting your online sales takes a lot of time and effort. But if you’re willing to take the step forward and innovate, the chance you’ll outperform your competitors in the long run will be much higher.