How WeChat is reinventing the customer experience through Super Apps

05.12,2022

Every business owner understands that building a meaningful, good customer experience and relationship is critical to success in an ever-changing world where competition is worldwide. Many firms have established a high-quality customer experience and customer service management system.

The rise of social media and e-commerce have been significant players in this transformation of customer experience, which some firms are still adapting to, implying that grasping the specifics and stakes at the heart of the digital revolution is essential, especially after covid 19. Smartphone, therefore, plays an important role in adapting to the new change in customer behavior and increasing and maintaining the online customer experience while they use shopping app, recently is super app. 

Let’s take a look at how Super Apps can create a great customer experience in the digital era and how Rikkeisoft can customize an amazing app for every business demand. 

WeChat, made by Chinese tech giant Tencent Group, first launched in 2011 — after Whatsapp, aiming to become the leading customer experience. WeChat doesn’t just let you message your friends and see their updates in a feed; it can also be used to take out a loan to buy your next car. The way WeChat creates a platform to solve almost customers’ everyday needs can be a great case study of putting customers first, and constantly improving customer experience. 

A report published by Tencent in 2018 says WeChat aims to embed itself in “every moment of the user’s daily life, from morning till night, anytime, anywhere.” Kimberly Whitler, a marketing professor at the University of Virginia’s Darden School of Business, says that it’s pretty close to its goal. 

Around Asia, to catch up with this trend, AEON Mall – one of the biggest shopping malls in ASIA, they build an AEON Super App, this technology applies help AEON increase sales by attracting more customers to their mall by creating different customer experiences such as car parking and mall mapping, maintain customer loyalty with customized promotion for each membership card. Rikkeisoft – an IT firm that makes a great contribution to AEON mall super apps, with the strength of understanding core business, high tech ability,  and customer wishes, we are the partner with AEON in the journey of improving their customer experience and maintaining customer relationship. 

The research after covid revealed that 45% of people said they would continue to buy from online stores first visited during the pandemic and 38% said they would continue to buy new products online. As the report shows, customer behavior changes while demand brands adapt to that changes in the customer experience. Holistic service offerings like Amazon Prime have been proven to drive spending among adopters and help operators discourage shopper promiscuity. Ensuring that the customer inhabits the branded digital environment means data capture is simpler, more granular, and actionable. Retailers who want to improve customer experience can link their app to a customer’s social media profile, for example, will understand that customer to the level where offers can be finely tailored and personalized.

Delivering a positive customer experience will become a more essential distinction in the future. Super apps will help to achieve this by allowing users to complete all aspects of a transaction within the app, from discovery to purchase through fulfillment, reducing friction. Indeed, exceptional delivery is the reason why merchants are developing their own super applications. Forward-thinking merchants should keep in mind that merchandising in these new environments and new customer experience era will entail a variety of elements, ranging from social connection with customers to supplying unique and novel UXP content. 

Rikkeisoft – 1 of the biggest technology companies in Vietnam, we are confident that with our strengths in Retails, and Fintech, we will be able to customize a supper app for every business need with the commitment of putting your business efficiency and customer experience first!

If this post has inspired you to build a super app to catch up with this new customer experience era, do not hesitate to visit our website Rikkeisoft.com  and leave your request, we will contact you right away. 

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